Rock Bottom
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Role
Brand Designer
Release Date
2024
Production COmpany
Wills Home Video
Synopsis
Solene spent a decade as a salon-only label, known by the hands that used it and almost no one else. Going direct meant writing the voice it never needed behind a counter, a mark that survives a phone screen, and packaging made to be opened on a bathroom shelf.
Artist Statement
I don't start with the logo. I start with what the business is trying to become, because a mark that looks good and means nothing falls apart under the first question. The design comes easily once we know what we're designing for.
Favorite Line
*Ambient Rock Skipping Noises*
Film Poster
